Grant Thornton advises has been sold to Wm Morrison Supermarkets plc

February 2011
Adviser to on their sale to Wm Morrison Supermarkets plc
£70 million
Grant Thornton team
Sell side
Corporate finance

We are delighted to have advised on their sale to Wm Morrison Supermarkets plc.

The acquisition represents the first step for Morrisons in developing its online business., based in Peterborough, is the UK’s leading specialist online retailer of baby products, with annual revenues of circa £37.5 million and has grown by 75% in the past three years. 

Over 80% of’s sales are now generated via its online channel. 


Grant Thornton’s corporate finance team did a brilliant job for us on this transaction. They ran an aggressive sales process in a rapid timescale and were highly professional throughout. Together we delivered a fantastic outcome from the sale of and I would have no hesitation in recommending the deal team as advisers in the future.

Scott Weavers-Wright CEO,

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