We are delighted to have advised 15gifts Limited on their investment by FPE Capital LLP.
15gifts is a leading B2B customer experience SaaS platform that combines consumer psychology and machine learning to humanise online sales journeys and model real-time buyer profiles for enterprise clients. The business has grown to over 60 people and is the provider of choice in the Telco sector.
We provided a full corporate finance service in delivering a transaction achieving the shareholders’ and company’s objectives, with the right investment partner.
The team worked closely with the shareholders to understand their ambitions for the investment, which led to an intensive preparation phase. The team then worked with management to identify and articulate the key value drivers to a select group of strategic investors.
Leveraging our extensive investor network, the team generated significant interest in the Company before selecting FPE Capital as the preferred investor based on extensive sector credentials and strong sector cultural fit.
The team worked collaboratively with all parties through to completion, successfully executing a deal which is aligned to the shareholder’s ambitions and will also see the business well-positioned to deliver the next stage of 15gifts’ growth plan.
The Grant Thornton team delivered a fantastic result for 15gifts. They continually provided clear strategic advice and helped us at every stage to navigate complex issues in a practical and commercial manner. The team went far beyond what we would have expected in their role and we honestly believe that the outcome we achieved could not have happened if we’d been advised by anyone else. I could not recommend Grant Thornton highly enough and can genuinely say it was a joy to work with them.Tom Cox Founder and CEO, 15gifts Limited