I advise clients on all aspects of , including devising, documenting, implementing and defending transfer pricing strategies. Prior to joining the firm, I was a partner at another leading accountancy firm where I worked on a variety of projects, from profit splits requiring in depth value chain analysis, to management service allocations, and tax authority inquiries through to operational transfer pricing engagements. I specialise in intangible property transactions, and have a healthy interest in technology, in terms of the digitalisation of the supply chain and the use of technology in the provision of transfer pricing services.
I have spent over 20 years working in transfer pricing both in the UK and internationally, advising a range of clients, from start-ups through to FTSE 100 businesses. Being able to clearly articulate solutions that are risk aware, post-Base Erosion and Profit Shifting (‘BEPS’) compliant and pragmatic is important, and understanding the impact that transfer pricing has upon other forms of tax is also crucial in order to provide quality advice and support.
The market is experiencing unprecedented change because of pressure on governments competing for tax revenues. There is increased political focus on perceived tax avoidance by multinationals and the G20’s BEPS initiative is forcing governments to re-write international tax and transfer pricing rules to suit the current economic and political environment. The digitisation of tax also means tax departments are transforming and consequently are requiring more transfer pricing implementation assistance than ever before.
I am also a mum (and coach) of two rugby playing boys. As a family, we love to ski – our current favourite resort is Les Arc in France. Other passions include photography, and strength and conditioning training, although not at the same time!
- Associate of the Chartered Institute of Taxation
- Associate of the Institute of Taxation Technician
- BSc. Human Geography, Reading University, Upper Second Class
- MSc. Local Economic Development, London School of Economics