Where is the travel industry going?

Like most industries, travel has been under pressure from external factors, such as COVID-19 and the cost-of-living crisis. It's clear, however, that consumers have prioritised travel, and the industry has remained resilient.

What are the key travel trends?

Consumers are looking to travel at different times of the year, and there's increased spending on luxury holidays and experiential travel. Companies have been quick to adapt to these new behaviours, which has supported the industry’s growth.

What does M&A activity look like?

Deal activity and appetite for acquisitions is strong in the sector, as market confidence returns and corporates look to expand.

How we helped

Here are some of our recent transactions – showing how we've helped buyers and sellers across the sector.

Soho Square’s investment in Newmarket Holidays

In October 2024, we provided buy-side advisory with financial and tax due diligence on the acquisition of the escorted tour, holiday, and cruise provider. 

Private equity investment in Secret Food Tours

We provided vendor due diligence for the bespoke food and drink tour company.

Sale of Simpson Travel to Risk Capital Partners 

We provided the private equity firm with vendor and tax due diligence support.

There are clear challenges in travel M&A, including inconsistency with booking patterns and misaligned value expectations between buyers and sellers, which have been exaggerated by recent macroeconomic challenges. In spite of these factors, the key takeaway is that the market for deal making is still strong.

For more insight and guidance get in touch with Nicola Sartori.