Risks and rewards of AI integration: CFO Pulse Survey results
ReportAI adoption shows no signs of slowing down. Find out how CFOs can balance the risks and rewards of AI.

CFO Pulse Survey results
Some businesses are returning to traditional office settings, particularly to help new joiners’ onboarding. But for many finance professionals, flexible working models are essential when choosing their employer, not just a ‘nice-to-have'.
There's ample opportunity to lead the way by allowing your team to perform essential tasks from anywhere. Maximising this flexibility helps to attract and retain top talent, enhancing productivity and employee satisfaction without compromising effectiveness.
Offering remote working options also helps CFOs improve their access to the in-demand skills they need, like AI and ESG strategy. But, given the broad nature of these skillsets, it’s important to be clear and specific about the scope of any new roles and ensure strategic alignment.
To achieve the breadth of skills required, we’re increasingly seeing CFOs support their teams to have non-linear career paths, or ‘squiggly careers’. This allows people the flexibility to try different roles and develop cross-functional skills, taking their own career path rather than climbing the traditional ladder.
If CFOs can meet their team’s interest in varied career paths, they can both help to retain top talent and to prepare them for future leadership roles.
Learn how enabling flexible working can help you achieve parity
Many of our clients’ training budgets have been really squeezed over the last few years. This is particularly impacting mid-market businesses, where immediate operational needs may be prioritised in a challenging economic climate.
Apprenticeships provide a cost-effective way to address skills gaps. It’s great to see clients whose training budgets are being stretched thin have that ‘light bulb moment’ when they discover this pot of funding. There are hundreds of options available, and CFOs can work with providers to tailor apprenticeships closely to their broader people agenda – for example, creating accelerated programmes for women in leadership.
The Labour Government has pledged to turn the Apprenticeship Levy into a ‘Growth and Skills Levy’ which could open even more opportunities for businesses to address diverse training needs, through broader upskilling initiatives.
Attract, develop, and retain the right talent with levy-funded apprenticeship programmes.

The broad range of skillsets within finance teams today means that CFOs’ team management skills will need to evolve. They will need know their strengths and weaknesses, and build the right team around them to support them on the areas they’re not as confident influencing.
To build impactful finance teams, there are three core questions CFOs can ask themselves:
This requires forward vision and foresight of the skills you will need in the medium- and long-term.
Securing the right skills requires more than just hiring; it demands structured talent development.
Enabling career mobility and building a capable team can’t be achieved without strong HR partnerships.

Take a look at the full results of our CFO Pulse Survey, covering digital transformation, AI, finance business partnering, access to funding and more.
AI adoption shows no signs of slowing down. Find out how CFOs can balance the risks and rewards of AI.
More finance leaders are looking to access capital for growth. Find out how to build lender confidence.
Most finance leaders are planning a digital transformation initiative. Learn how CFOs can launch these successfully.
There's more demand for finance leaders to create value throughout the business. How can finance business partnering help?