Most organisations invest heavily in shaping strategy. Far fewer invest as much in making it stick, and it shows within months of board sign-off. 

Organisations often invest significant executive time shaping strategy. More mature organisations also invest in programmes and change management to deliver it - but even then, strategy does not always stick.

Regulatory change, cost constraints, technology transformation and shifting customer expectations mean poor execution is harder to absorb. AI and automation add further volume to portfolios already under strain, and boards are watching execution more closely than ever. 

Get in touch

Ben Butterfield

Associate Director, Consulting

Why are we different? 

We focus on end-to-end activation rather than conceptual strategy work. Many advisory engagements stop when the strategy document is agreed; we start from there. We help clarify intent, design the blueprint for the future organisation, and then build the initiative portfolio to deliver it. Once the direction is clear and executives are aligned, we establish the change portfolio, governance and delivery discipline needed to make progress stick. 

Why would potential clients choose us? 

Initiatives that could potentially compete cannot be delivered simultaneously with finite capacity. We work at executive and board level to surface the prioritisation decisions needed and support leadership in making them. Getting leadership aligned on what matters most, and what needs to wait, is often the most consequential contribution we make. 

How are we going beyond for our clients? 

These outcomes focus on turning strategy into a clear, sequenced delivery roadmap, with strong leadership alignment on priorities and trade-offs. They enable visible progress against strategic goals, while improving delivery confidence, reducing duplication, and building sustainable delivery capability across the organisation. 

How do our international capabilities make us stand out? 

As part of Grant Thornton International Ltd (GTIL), our international network helps us support strategy activation work for clients operating across multiple countries, combining local market knowledge with consistent global standards.  

Aligning an online retailer's growth strategy
Case study

Aligning an online retailer's growth strategy

1.
The challenge
Ambitious growth strategy required significant business and operating model changes to realise the market opportunities expected.
2.
The solution
We worked with the senior team on key strategic goals: inorganic growth options and channel expansion, mapping the gap to what the vision required.
3.
The results
Executive alignment on the new channel strategy enabled progress towards market share growth, with inorganic growth principles developed to underpin the M&A strategy.

    The gap between intent and delivery

    The failure modes are consistent across organisations. Understanding them is the starting point for addressing them. 

    • Clear delivery ownership and accountability from day one 
    • A manageable portfolio with sensible sequencing 
    • Operating model aligned to support the strategy 
    • Disciplined programme management and early escalation 
    • Sustained momentum and growing leadership confidence 

    • Ownership is assumed rather than assigned; no one drives the delivery agenda, and initiatives compete for the same finite resource, none moving quickly enough. 
    • The future organisation isn't clear - there's no blueprint - so the outcome doesn't match the vision. 
    • Issues surface late; the executive lacks visibility to intervene effectively. 
    • Delivery stalls where strategic ambition meets operational reality 
    • Partial delivery erodes confidence; future change becomes harder to mobilise. 

    1. Clarify strategic intent and outcomes - we create the environment to capture your vision and goals, adding outside-in stimulus. Your strategic destination is clear. 
    2. Support assessments of your start point - we help you measure the distance between goals and current reality. This enables clarity on the start point and barriers ahead. 
    3. Develop strategy activation options - we co-develop strategic options and the capabilities needed to deliver them. You decide the destination and we co-design the operating model to deliver it. 
    4. Enable leaders to commit to the way forward - we co-develop a resourced plan with execution barriers mitigated. Your executive team then has the will and way forward to activate and deploy the strategy. 
    5. Set the organisation up for deployment success  jointly reviewing readiness across people, process and technology, we identify the gaps that need to be addressed for delivery to succeed. Together we build plans and change interventions to close the gaps. 

    Getting started: Strategy activation diagnostic 

    A short diagnostic, typically two to three weeks, that provides a clear view of current delivery posture: the gap between strategic intent and the organisation's current capacity and capability to deliver it. The output is a prioritised assessment of where mobilisation support is most needed and a practical starting point for activation. 

    Getting going: Strategy activation - setting up for success 

    Set up for Success creates the clarity and executive alignment needed before strategy activation begins. It helps leaders confirm the ambition, test key questions behind the strategy, understand the organisational starting point and agree what needs to be true for delivery to succeed. The result is a focused foundation enabling sharper choices, clearer evidence needs and stronger alignment before moving into the activation design.