The Experience Economy Index 2026
The UK spends at least £206 billion a year on going out, going away and taking part in experiences. The Experience Economy Index shows where that money goes and who's positioned to benefit.
£
2
0
6
B
Spent
in experience-related categories in 2025
1
1
.
7
%
of all consumer spending
is in the experience economy
1
7
.
3
M
UK adults
went to an immersive experience last year
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"As AI and digital technology become more embedded in daily life, the value of shared, in-person experiences is growing, creating economic benefits that extend well beyond traditional leisure sectors into industries such as financial services, travel, hospitality, retail, technology and infrastructure."
Tom Middleton
Economic Consulting Partner at Grant Thornton UK