Client or prospective client contacts
Using a customer relationship management system (CRM) we process personal data about contacts, these are existing clients, prospective clients and individuals connected with them. This personal data includes name, employer identity, job title and business contact details.
Typically, we collect the personal data directly from the individuals themselves or from public sources such as public registers, social media and professional networking sites, news articles and internet searches.
Such personal data will be accessible to our people and used for the following purposes:
- Developing, managing and administering our business
- Providing information about us and the services we provide
- Identifying the business needs of our clients or prospective clients
- Performing analytics, including producing metrics for our leadership, such as on trends, relationship maps, sales intelligence and progress against account business goals
- Analysing interactions between our people and our contacts to provide information to our management on relationships and trends, including the use of an automated analytical tool to evaluate the frequency and timing of interactions with contacts.
Journalists and influencers
We process the personal data of journalists and other influencers in the media and public space. This personal data includes name, employer identity or media associations, job title and business contact details.
Typically, we collect the personal data directly from the individual themselves, from third parties such as media databases or from public sources such as public registers, social media and professional networking sites, news articles and internet searches.
Such personal data will be accessible to our people and used for the following purposes:
- Promoting our business and services
- Issuing press releases and highlighting messages that may be of interest on specific industry topics
- Invitations to events or other activities
