Grant Thornton advises JoJo Maman Bébé Limited JoJo Maman Bébé Limited has been sold to Next plc and Davidson Kempner Capital

April 2022
JoJo Maman Bébé Limited
Adviser to JoJo Maman Bébé Limited on their sale to Next plc and Davidson Kempner Capital
Grant Thornton team
Sell side
Transaction services
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We are delighted to have advised JoJo Maman Bébé Limited on their sale to Next plc and Davidson Kempner Capital.

JoJo Maman Bébé is a leading mother and baby brand, retailing both online and through its portfolio of over 80 stores nationwide. We provided vendor due diligence services to JoJo Maman Bébé Limited in relation to the disposal of the whole of its issued share capital to Next plc and Davidson Kempner Capital.

Our team built a relationship with Robert Price, Finance Director at JoJo Maman Bébé, and quickly developed a strong understanding of the key drivers within the business. The team leveraged their sector experience to provide excellent insight into the business, particularly key areas of focus for a prospective trade and private equity investor, to provide a thorough and balanced due diligence report.

Our team also supported Robert Price, who had limited transaction experience, throughout the process to ensure key analysis was undertaken, and worked flexibly to ensure any delays did not impact the transaction timetable.

Once Next plc and Davidson Kempner Capital gained exclusivity, their own external advisors were engaged to add additional scrutiny to our work. The deal completed within the expected timetable, which is testament to the work performed by our teams, both pre and post-exclusivity.


The Grant Thornton team, led by John and James, had a great understanding of consumer brands such as ours, which helped them get up to speed with our business right away. At all levels of the team, they were pragmatic, professional and provided great support during the transaction process. They delivered a high quality due diligence report in line with the transaction timetable. We would definitely work with them again.

Robert Price Finance Director, JoJo Maman Bébé

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