Grant Thornton advises Innovative Bites Limited Innovative Bites Limited has acquired Bonds Confectionery Limited

April 2016
Bands Confectionery Limited
Adviser to Innovative Bites on their acquisition of Bonds Confectionery Limited
Grant Thornton team
Food and beverage
Buy side
Corporate finance
Flag of the United Kingdom

We are delighted to have advised Innovative Bites Limited on their acquisition of Bonds Confectionery Limited.

We are delighted to have advised Innovative Bites Limited on their acquisition of Bonds Confectionery Limited. 

Innovative Bites Limited, trading as American Wholesale, was established in 2008 and specialises in importing and distributing American Foods (including drinks, sweets, cereals and groceries).  It quickly became the largest importer of American Food & Beverage products in Europe, importing over 700 containers a year, priding itself on the consistent delivery of quality food products from the USA at everyday low prices. Innovative Bites supplies to retail and foodservice customers and is the exclusive distributor of well-known brands such as Hostess, Herr's, B&G Foods, Ortega, New York Style, Post Cereals and MOM Brands. 

Founding shareholders, Vishal and Neha Madhu have set a clear and ambitious strategy of growing the business over the next five years, through organic growth and complementary acquisitions.  

We provided Lead Advisory services to the shareholders on the transaction. 

Running a highly efficient process, we undertook a comprehensive acquisition search from which Bonds Confectionary was identified.  We were able to swiftly coordinate an approach and subsequently effectively manage the acquisition of the business for the shareholders. 

We provided financial and tax due diligence services as well as SPA advisory services demonstrating their ability to offer an end-to-end solution for the shareholders. We leveraged their sector experience and relationships to quickly identify suitable targets which met the clear requirements of the shareholders and were able to seamlessly connect the respective businesses. 

We led the negotiations for the transaction and were able to secure an outstanding result for the client as well as helping secure a great future for the enlarged group. 


Grant Thornton was an invaluable partner in our first ever strategic acquisition of Bonds Confectionery. In particular, their view on market intelligence and valuation were especially helpful and with their strong project management skills they really helped make it happen. All in all – a great deal and we are very pleased with the outcome.

Vishal Madhu Shareholder, Innovative Bites Limited

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