Alan Frost

London

Partner, Finance Consulting

I've spent my career helping finance teams move from firefighting to forward planning. Finance transformation isn't just about new systems, it's about giving people the confidence to lead with the numbers.

I'm a chartered accountant with 20 years' experience, and I lead our Finance Transformation work. It started with something I kept seeing in audit: finance teams could produce the numbers but couldn't always explain why they'd moved. That gap is what I've spent my career closing — helping finance functions become something a business can rely on, not just report from. 

Day to day, I help finance teams move from reporting the past to shaping the future. I work mostly with businesses who feel that they can get even more value from their finance function. I've seen over 500 finance functions of varying shapes and sizes. I know what good financial information, processes, teams, systems look like, and I know exactly where it tends to break down.  

One assignment has stuck with me in particular: a business where sales kept rising but profit didn't move. We rebuilt the finance function end to end — cleaner data, leaner processes, some automation, a reshaped team, and real upskilling so they could properly partner the business. The result wasn't just a tidier finance function — it was one the business trusted to help shape decisions on product, pricing and positioning.

Outside work, you'll usually find me in the garden, or halfway through a DIY project I've dreamt up. Most of my time, though, goes to
our daughter — she's better at keeping me grounded than any improved finance function I’ve helped create.

Qualifications
  • ACA (Association of Chartered Accountants)
  • Chartered Management Consultant (ChMC)
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Alan Frost

Partner, Finance Consulting

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