We are delighted to have advised PA Group Limited on their investment in StreamAMG.
Headquartered in London, PA Group (“PA”) is the UK's leading provider of multi-platform content solutions, amongst being the owner of the national news agency for the UK and Ireland. Over its 149 year heritage, PA has continued to find innovative solutions, through both print and digital, to provide its users with fast, accurate and reliable information.
We ran a competitive search process, initially setting out key characteristics that would qualify a suitable "target“. Liaising closely with the CFO, Ed Ethelston, we assisted in finding a shortlist of companies in the content marketing space. The search process identified StreamAMG as a preferred target, a deal which provided all parties with the desired outcome.
StreamAMG provides online, high-definition video solutions to rights-holders and content owners, enabling them to capitalise on the value of their video content. The investment gives PA new capability in live-streaming, web-casting and video-on-demand, enabling new and existing clients to monetise content more effectively.
We provided lead advisory advice, ensuring a seamless and joined-up process for PA Group Limited.
“PA engaged Grant Thornton to search against a range of criteria and they distilled this to a shorter list of relevant businesses with the StreamAMG deal evolving from that point. This deal follows our investment in Blackball Media which was also initiated by Grant Thornton.”Ed Ethelston CFO, PA Group Limited