Grant Thornton advises bChannels International-Channel Services bChannels International-Channel Services Limited has been sold to The Channel Company, LLC

February 2022
bChannels International-Channel Services
Adviser to bChannels International-Channel Services on their sale to The Channel Company
Grant Thornton team
Sell side
Corporate finance
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We are delighted to have advised on bChannels International-Channel Services Limited sale to The Channel Company, LLC.

bChannels International-Channel Services Limited (‘bChannels’), backed by WestBridge Capital, is a market-leading global digital marketing agency, specialising in the ‘Channel’ - a key sales route for its clients which include major technology vendors. This is underpinned by a network of ‘Partners’ who in turn market the products to the ultimate end consumer.

The product suite is underpinned by significant proprietary know-how encapsulated by a unique database formed over years of development and knowledge. With the product and platform having been built out, the shareholders were looking to exit and secure a backer to support management through the next stage of growth.

bChannels has been on a strong growth trajectory and continued to exceed forecasts throughout the process leading to significant competitive tension.
We ran a focussed market process whilst maintaining significant competitive tension. Following a number of offers, The Channel Company, LLC (‘TCC’) were chosen as the preferred bidder having demonstrated their strong strategic fit with bChannels and appetite to grow their UK channel marketing presence, whilst also being able to meet shareholder value expectations.

Our lead advisory team supported the business through market approaches and buyer negotiations, helping to yield a significant value uplift and a smooth due diligence process. The team provided hands on guidance and support through to completion.

We managed all stakeholders to deliver a transaction which met shareholders objectives whilst providing a great strategic fit and ongoing roles for the key management team.


Grant Thornton remained focussed, diligent and professional through-out the process and delivered a great strategic result for WestBridge and the wider shareholder group. It was a pleasure to have worked with them.

Valerie Kendall Founding Partner, WestBridge Capital LLP

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