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I specialise in advising on the VAT intricacies of the food, financial services, and property sectors. I have a particular interest in the weird and wonderful world of the VAT liability of food and drink products.

I have spent well over a decade specialising in VAT, including positions at leading professional services firms, as well as heading up the VAT function of a mid-tier firm. I now have the pleasure of working with some of the most exciting and fastest-growing businesses, and many of the UK's largest retailers and food manufacturers. I have also helped businesses secure zero-ratings on more than 80 different products over the last five years.

On top of this, I’ve always enjoyed a good argument! My work has led to me taking several cases to the tax tribunals in recent years: all successfully (!), and I have several more in the pipeline.

For generally unfunny and occasionally informative tax news, please follow me on Twitter @itsnotVATsimple.

Outside of work, I spend 99% of my time with my wife and two young children, and 1% trying to fit in some cycling, sailing, and my lapsed second career as an amateur poker player.

  • Chartered Accountant
  • CTA (Chartered Tax Adviser)
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Daniel Rice
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Daniel Rice
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