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Future Accountants: Kerry’s journey into audit through apprenticeship
Choosing to take the alternative route into accountancy, Kerry started her career through an apprenticeship rather than university. Here, she shares how she’s building a rewarding career in audit – and why being curious, authentic, and supported makes all the difference.
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Future Accountants: Dan’s journey from English literature to Indirect Tax
From literature to ledgers, Dan Barber’s journey into Indirect Tax proves that the path to becoming a future accountant doesn’t have to be traditional. Now two years into his graduate programme, Dan shares how curiosity, support, and a love of problem-solving helped him thrive in a new field.
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Future Accountants: Julia’s journey from economics graduate to Tax Associate
Supported by a culture of encouragement and hands-on learning, Julia’s journey from economics student to Tax Associate began with a four-week internship that shaped her career path. In her own words, she shares how discovering her strengths, gaining real responsibility, and growing through feedback have helped her thrive in Financial Services Tax.
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Starting at the firm: How Emily balances audit, exams, and international hockey
Emily Dark, one of our Audit Associates, reflects on her first two years at Grant Thornton — from studying for her ICAS exams to representing Scotland in international hockey. She shares how the firm’s culture empowered her to thrive both professionally and personally, offering insights to help future trainees feel confident as they begin their careers and explore the opportunities ahead.
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Future Accountants: Yad’s journey from BTEC to Audit Associate
Yad’s path into audit began with a BTEC in Business and a job as a line chef, experiences that sparked his interest in teamwork, problem-solving, and learning by doing. Now an apprentice at Grant Thornton, he reflects on how feedback, support, and a collaborative culture have helped him grow into a professional member of the audit team.
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Future Accountants: Maria’s path from audit intern to Advisory Associate
Maria’s journey has been shaped by curiosity and continuous growth. In her own words, she shares how moving from Dubai to London opened the door to a career in accountancy, how her internship helped her find her fit in advisory, and why feedback, mentorship, and real responsibility have helped her thrive.
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Kevin's story
Everyone at Grant Thornton benefits from private medical insurance, and Kevin experienced its value first-hand. Here he talks about when his life changed dramatically in 2022, and how the support of those around him have allowed him to continue excelling in a role he loves.
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Future Accountants: Alex’s pivot from biomedical science graduate to audit trainee
Driven by curiosity and an appetite for variety, Alex’s journey from biomedical science graduate to audit trainee has been shaped by hands-on experience, a supportive culture, and a commitment to continuous learning. In her own words, she shares how embracing new challenges, building confidence through feedback, and living the firm’s values have helped her grow.
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Returning with purpose: Mike’s path back to the firm
Mike talks to us about rejoining Grant Thornton, his drivers for returning to the firm, and setting the right boundaries to achieve the right work-life balance.
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Empowered to progress: Oliver’s data-driven trainee experience
With a degree in modern languages, Oliver took an alternative route into professional services. Now working in transaction services, he shares how the firm has empowered him to grow, explore new areas of interest, and make a meaningful impact – even as a trainee.
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Back with balance: How Hadia found her rhythm after maternity leave
Returning to work after maternity leave can be daunting – but for Hadia, Accounting Advisory Manager in CFO Solutions, it became a story of support, development, and reconnection. She shares how the firm’s culture and policies have helped her find her rhythm and continue growing after entering the world of motherhood.
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Meaningful work and real connection: Lola’s first eight months in Real Estate Tax
Lola joined Grant Thornton as a member of the Real Estate Tax team. Originally from Nigeria, she brings a global perspective, a passion for meaningful work, and a deep appreciation for community – both inside and outside the firm. In just eight months, she’s already made an impact, not only through her work but also by helping others find their place at the firm. Here’s her story.
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Future Accountant: Nirunthan, Advisory Associate
Nirunthan (Niru) joined the firm as a placement student during his university years. After graduating, he returned to the firm as an advisory associate in the Transactions Advisory Services team – a move that reflects his passion for applying accounting skills in a commercial, project-driven environment. Niru shares his experience as a placement student, including the challenges he overcame and the culture that shaped his development.
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“You are not alone”: Nana Yaw’s mission to normalise conversations about men’s mental health
In a culture where men are often expected to stay silent about their struggles, Nana Yaw is using his voice to challenge stigma, share his experiences, and encourage others to do the same. He’s on a mission to help normalise conversations around wellbeing – especially for men from ethnic minority backgrounds. Here’s his story.
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Portraits of Power
Portraits of Power
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Top 10 career tips
Everyone benefits from a little advice, especially when they’re starting out. So, we've put together our top 10 tips to help you ace your applications and kick start your career in the best possible way.
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Ignite work experience
Are you ready to take the first step towards an exciting career in Accountancy? Our Grant Thornton Ignite Work Experience Programme is designed to give you a real taste of life at our firm.
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Interns and placements
Summer internships and 12-month placement programmes give you a fantastic opportunity to find out more about careers in professional services, and they can set you on a fast track through to an offer for your graduate programme.
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Graduate programmes
Our three-year graduate programme will take you from graduate to professionally qualified, opening up a world of opportunity.
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Apprenticeships
For anyone with A-Level (or equivalent) qualifications, an apprenticeship helps fast track you to qualification whilst you earn, and if you join straight after A-Levels, you can qualify ahead of your peers who go to university.
Marketing Automation & Demand Generation Lead - Senior Manager
Alternatively, Grant Thornton
At Grant Thornton we do things differently - looking to the future, driving ambitious growth and pioneering positive change in our industry. Providing audit, tax and advisory services, we empower clients through strategic insight, curiosity, and genuine partnership. And we empower our people with real opportunity, an inclusive culture and work life balance. A true alternative.
With over 5,000 people in the UK, and a presence in 150 global markets, we're on an ambitious journey, from great to exceptional, and we need the best people to help us achieve our potential. And with that comes the opportunity to help redefine what our industry looks like, and what you want from your career.
Job Description:
We’re on a mission to put our clients at the heart of everything we do. To help us meet our ambitious growth targets, we’re hiring a Marketing Automation & Demand Generation Lead—a leader who will drive the adoption and evolution of marketing automation across the business.
This is a pivotal new role within our Marketing team. You’ll lead the development and execution of a firm-wide marketing automation strategy, enabling smarter, data-driven engagement and supporting our “One Firm” growth ambition.
We’ve unified our data and are ready to deliver a differentiated client experience based on behavioural triggers—not assumptions. Now we need a leader to bring this vision to life.
A look into the role
As Marketing Automation & Demand Generation Lead - Senior Manager within our Markets & Clients team, your key responsibilities will be;
- Lead the development and execution of a comprehensive marketing automation and demand generation strategy aligned with business growth objectives.
- Champion an “automation-first” mindset across marketing, BD, and client teams—coaching and influencing stakeholders to adopt new ways of working.
- Identify and prioritise automation opportunities across the sales and marketing lifecycle, ensuring measurable impact.
- Own and evolve our campaign framework, lead management processes, and governance—including lead scoring models and qualification criteria.
- Drive the integration of automation into our ABM strategy, ensuring personalised, scalable client engagement.
- Collaborate with senior stakeholders across Marketing, BD, Digital, and Data, to embed automation into strategic initiatives.
- Ensure compliance with GDPR and other data privacy regulations, embedding best practices into all automation activities.
- Leverage client insights and behavioural data to inform campaign design, content strategy, and investment decisions.
- Build and lead a high-performing marketing automation team, while mentoring colleagues across the business on best practices.
- Stay ahead of the curve on marketing technology, AI, and automation trends—bringing forward recommendations to enhance our capabilities.
Knowing you’re right for us
Joining us as a Marketing Automation & Demand Generation Lead - Senior Manager, the minimum criteria you’ll need is;
• Proven experience leading marketing automation and demand generation strategy in a complex, matrixed organisation—ideally within professional services or B2B.
• Deep expertise in platforms such as Microsoft Dynamics 365 Customer Insights Journeys (and/or HubSpot, Marketo, Pardot, Eloqua).
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent stakeholder engagement and influencing skills, with a track record of driving change.
• Strong project management capabilities—able to juggle multiple priorities and deliver at pace.
• Solid understanding of digital marketing, including SEO, SEM, and performance measurement.
• Experience working with offshore or distributed teams, with the ability to manage collaboration, communication, and delivery across time zones.
Preferred Qualifications
- Experience embedding marketing automation into ABM and demand generation strategies.
- Familiarity with web analytics tools (e.g., Google Analytics) and A/B testing methodologies.
- Certifications in marketing automation platforms (e.g., HubSpot, Marketo) are a plus.
Knowing we’re right for you
Embracing uniqueness, the culture at Grant Thornton thrives on the contributions of all our people, we never settle for what is easy, we look beyond to deliver the right thing, for everyone. Building an inclusive culture, where we value difference and respect our colleagues helps our people to perform at the best of their ability and realise their potential.
Our open and accessible culture means you’ll interact with leaders who are interested in you and everything you bring to our firm. The things that set you apart, we value them. That’s why we give you the freedom to bring your whole self to work and pursue your passions inside and outside of work.
Beyond the job
Life is more than work. The things you do, and the people you’re with outside of work matter, that’s why we’re happy to look at flexible working options for all our roles, and we’ll always do our best to keep your work and life in balance.
The impact you can make here will go far beyond your day job. From secondments, to fundraising for local charities, or investing in entrepreneurs in the developing world, you’ll be giving back to society. It’s that drive to do the right thing that runs through our every move, grounded in our firm’s values – purposefully driven, actively curious and candid but kind.
We’re looking for people who want to contribute, spark fresh ideas and go beyond expectations. People who want to be able to proudly do what’s right, for the firm, our clients, our people and themselves. It’s how it should be.
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