Advisory and Consulting Marketing Manager

Alternatively, Grant Thornton

At Grant Thornton we do things differently - looking to the future, driving ambitious growth and pioneering positive change in our industry. Providing audit, tax and advisory services, we empower clients through strategic insight, curiosity, and genuine partnership. And we empower our people with real opportunity, an inclusive culture and work life balance. A true alternative.

With over 5,000 people in the UK, and a presence in 150 global markets, we're on an ambitious journey, from great to exceptional, and we need the best people to help us achieve our potential. And with that comes the opportunity to help redefine what our industry looks like, and what you want from your career.

Job Description:

NEW GROUND WON’T BREAK ITSELF.    

Every day, our teams help people in businesses and communities to do what is right and achieve their goals.   

We’re looking for a proactive Marketing Manager to help shape, deliver and optimise our Advisory-wide marketing activity. In this role, you’ll work closely with senior marketers, business development teams and key stakeholders to create effective multi‑channel campaigns, drive targeted engagement and support our commercial priorities. You’ll use data and insight to guide decisions, improve performance and demonstrate the impact of marketing on growth. This is a hands‑on role for someone who’s confident in planning, delivering and optimising marketing activity, while building strong relationships across the business.

A look into the role    

As the Marketing Manager – Advisory & Consulting team, you will:    

• Work with the Senior Marketing Manager and the wider team to create, develop and deliver on marketing initiatives and projects.
• Have oversight of required marketing activity, with a strong understanding of the team’s offerings and the ability to articulate them simply and effectively.
• Lead multi‑channel campaigns, journeys and events aligned to commercial and business development (BD) priorities.
• Translate performance, engagement and segmentation data into clear recommendations for stakeholders.
• Establish a regular reporting and decision‑making cadence, using data to scale, refine or stop activity.
• Help stakeholders understand how marketing supports growth and contributes to the pipeline.
• Contribute to the ongoing development of marketing processes and ways of working with BD colleagues.
• Collaborate with junior marketing team members and senior stakeholders to develop and implement marketing plans tailored to target audiences and sectors.
• Work with stakeholders to ensure propositions are effectively taken to market and supported to deliver on targets.
• Be a champion of marketing best practice, ensuring strong advice and outcomes for stakeholders.
• Act with integrity and uphold organisational values.
• Create marketing plans and deliver tactical activity with a strong focus on ROI.
• Own the planning, delivery and optimisation of marketing activity supported by Customer Insights Journeys (CIJ) and Dynamics 365.
• Monitor live campaigns and make in‑flight changes based on data.

Skills & Experience:

• Proven experience leading data‑driven marketing activity, using insight to set priorities, guide investment and optimise performance
• Strong understanding of CRM and marketing automation platforms inc journeys, segmentation, events and reporting
• Ability to translate marketing and engagement data into clear commercial insight for BD and senior stakeholders
• Confident stakeholder manager, able to influence decisions and challenge assumptions using evidence
• Strong execution skills across audience segmentation, email, events and nurture journeys
• Analytical mindset, with experience using performance and engagement data to identify trends and improvements
• Good understanding of data quality, consent and lead management principles
• Experience supporting reporting and working closely with Marketing Managers and BD teams
• Confident to lead and manage plans and activity

Knowing you’re right for us    

Joining us as a Marketing Manager, the minimum criteria you’ll need is a proven track record in marketing within professional services, to be a confident communicator, and have strong stakeholder management and project management skills. It would be great if you had some of the following skills, but don’t worry if you don’t tick every box, we’ll help you develop along the way.  

• you'll have a demonstrable background in campaign management, producing quality and consistent messages across all channels, and managing marketing campaigns from inception through to follow-up/reporting on ROI
• you’ll have experience working with suppliers and third parties
• you'll be educated to degree level, or equivalent and ideally hold a CIM diploma, or equivalent
• A confident self-starter, with excellent communication, presentation and interpersonal skills, with the ability to build and maintain strong relationships with internal and external stakeholders. 
• A creative, analytical and strategic thinker with the ability to challenge the status quo and develop and execute innovative and effective marketing campaigns and initiatives. 

Knowing we’re right for you   

Embracing uniqueness, the culture at Grant Thornton thrives on the contributions of all our people, we never settle for what is easy, we look beyond to deliver the right thing, for everyone.  Building an inclusive culture, where we value difference and respect our colleagues helps our people to perform at the best of their ability and realise their potential. 

Our open and accessible culture means you’ll interact with leaders who are interested in you and everything you bring to our firm. The things that set you apart, we value them. That’s why we give you the freedom to bring your whole self to work and pursue your passions inside and outside of work.  

Beyond the job     

Life is more than work. The things you do, and the people you’re with outside of work matter, that’s why we’re happy to look at flexible working options for all our roles, and we’ll always do our best to keep your work and life in balance.   

The impact you can make here will go far beyond your day job. From secondments to fundraising for local charities, or investing in entrepreneurs in the developing world, you’ll be giving back to society. It’s that drive to do the right thing that runs through our every move, grounded in our firm’s values – purposefully driven, actively curious and candid but kind.

We’re looking for people who want to contribute, spark fresh ideas and go beyond expectations. People who want to be able to proudly do what’s right, for the firm, our clients, our people and themselves. It’s how it should be.   

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