With the 2018 UK Corporate Governance Code placing increased focus on values and strategy, our report shows companies are under pressure to identify their 'purpose beyond profit'. When identifying your company's purpose, it is vital to consider your stakeholders, business model, culture and values.
Our next generation researchers Gabriella Demetriou, Tedi Jorgji and Filipa Santos, reviewed 280 FTSE 350 Annual Reports to assess the value of reporting on purpose. For a large number of companies attempting to articulate their reason for existence beyond profit, their purpose reads like a box-ticking exercise, lacking conviction.
Watch our video to find out how you can differentiate and give meaning to your company's existence.