Overview of vibrancy across the East of England

The East of England’s performance on the Vibrant Economy Index is largely positive, with the number of areas performing in the top 40% for vibrancy outweighing those in the bottom 40% (See map 1). Ten of the 47 areas in the region rank in the top 20% nationally. Most of these are located in the south-west of the region.

Cambridge is the highest-ranking area in the country, a position it has held for the past five years. South Cambridgeshire is also in the top 10, ranking eighth, highlighting that vibrancy extends beyond traditional local authority boundaries. 

The Vibrant Economy Index has been developed around the belief that our economy should benefit society as a whole, taking into account a wider set of characteristics than just economic growth. To do this it measures an area’s average ranking across six baskets of indicators, with each basket corresponding to a component of sustainable and inclusive growth.

A mixed picture

The East of England is an interesting region because it can boast top national performers across all the baskets – albeit with different areas for each basket. It is also a region that includes some of the weakest performers nationally.

In terms of prosperity, Three Rivers squeezes out Cambridge and South Cambridgeshire for top position in the region, with a further nine areas all within the top 20% nationally. At the other end of the scale, there are four areas in the bottom 20% nationally.

For dynamism and opportunity – having the skills and entrepreneurialism to drive future growth – Cambridge ranks number one nationally and is joined by South Cambridgeshire and Welwyn Hatfield in the top 10. However, this strong performance cannot hide the fact that one in five areas in the region ranks in the bottom 20% nationally for this basket of measures.

Strong on specific measures

By contrast, the region performs particularly strongly on the inclusion and equality basket, which considers if everyone is benefiting from economic growth. Over half of all areas in this region rank in the top 40%. Over half of these rank in the top 20% nationally, with East Hertfordshire, Uttlesford and South Cambridgeshire all ranking in the top 20 nationally. Only nine areas perform in the bottom 40%, and only three of these are in the bottom 20%.  

On health, wellbeing and happiness, the region’s performance is comparable. Fourteen areas rank in the top 20% nationally, with Suffolk Coastal and Uttlesford ranking seven and 10 respectively. Eighteen areas are however in the bottom 40% of this basket, pointing to a particular challenge for parts of the region.

A vibrant economy requires the economy to have a neutral impact on the natural environment as well as our built environments to be resilient places. In terms of resilience and sustainability, 17 areas in the East of England rank in the top 40% nationally, with over half of these in the top 20%. Central Bedfordshire is the strongest performer on this basket, ranking eighth nationally. Only four areas rank in the bottom 20% nationally. 

On community, trust and belonging, eight areas rank in the top 20% nationally with two – Cambridge and St Albans – ranking five and eight respectively. Two in five areas, however, rank in the bottom 20% nationally, which makes this basket the most polarised of the six.

Moving up

A number of areas have seen significant improvements in performance over the past five years. Harlow has had the greatest improvement in ranking on the overall Vibrant Economy Index, moving up 60 places between 2013 and 2017. This puts it in the top 10 most improved places nationally. St Edmundsbury and Suffolk Coastal have also seen a significant improvement over the same period, moving up 46 and 39 places respectively. In the case of Suffolk Coastal, this has moved the area into the top 20% performing places nationally.

Find out more about how we built the Vibrant Economy Index

Thought leadership
Vibrant Economy Index: A new way to measure success Find out more about advancing the vibrant economy debate
Interactive map Vibrant Economy Index Discover how your area performs with our interactive map

Contact us

To find out more, or to discuss the Vibrant Economy Index report in more detail, please contact Rob Turner or Paul Dossett.