Vibrant communities have a lively and creative cultural life. They are places that people want to visit. They are also places where people feel safe and are engaged in society and different community activities.
To measure this, this basket draws on a range of indicators, including voter turn-out, crime levels, measures of isolation and diversity. It also measures the number of cultural and community assets that exist within a place. From the outset, this basket has been one of the most challenging to measure due to the lack of national statistics on issues such as community engagement, belonging and trust.
In terms of the strongest performers on this basket of measures, the geographical picture is varied across Scotland (see map 1). There is a strong sense of community, trust and belonging in some of Scotland’s peripheral areas, with Orkney, Argyll & Bute and Shetland ranking one to three respectively. In part, this reflects the strong sense of community identity and connection with place that has historically been created within these more rural areas. Edinburgh ranks four, with this strong performance likely to be driven by the quality of its ‘place offer’ and its large number of cultural and community assets.
Map 1 - How areas of Scotland perform against the Vibrant Economy Index community, trust and belonging indicators